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304. On the Job with Theresa Bradford, Hoka One One Sports Marketing Associate Manager

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“What makes this my dream job is realizing that I can make a difference just by showing up, just by being a woman and a woman of color, and showing up in this space and holding this space and being proud of the work that I’m doing — knowing that we stand for something more than just running, and that we’re showing that as an athlete and as a running brand, you can stand for more than just the sport you do.”

Theresa Bradford just might have every runner’s dream job: She’s a sports marketing associate manager for Hoka One One, where she works with Hoka’s 150 sponsored elite athletes. (Aliphine Tuliamuk! Steph Bruce! Kellyn Taylor!) On this episode, Theresa talks about getting her start working in Hoka’s customer service department, and working her way up to her current position. (Pro tip: Ask for what you want!) She gives us a behind-the-scenes look at what it’s really like working in the running industry, and talks about the important work she’s doing as part of Hoka’s Diversity, Equity, and Inclusion team.

Thank you to Tracksmith for sponsoring the On the Job series on the Ali on the Run Show! Go to tracksmith.com/ontherun and use code ONTHERUN15 at checkout for 15% off your first Tracksmith purchase!

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